Looking back: Enchanted Gin at the Augsburg Whisky Salon 2025

The Augsburg Whisky Salon & Spirits has been a fixture on the South German gourmet calendar for years – and this year we were there ourselves as exhibitors for the first time with Enchanted Gin . We've had two intense and inspiring days at the fair, which we will remember very fondly.

High-quality audience & genuine interest

What particularly impressed us was the quality of the conversations. The visitors didn't just come for tastings, but with genuine interest in the origin, botanicals, and production methods. It is precisely this exchange on equal footing that makes a trade fair like the Whisky Salon so appealing to us.

Many guests were already familiar with Enchanted Gin, while others discovered us here for the first time – making it all the more enjoyable to present our range, experience feedback directly in the glass, and talk about flavor profiles, pairings, and possible uses.

Strong trade fair, harmonious setting

The Whisky Salon once again impressed in 2025 with its very pleasant atmosphere: ample space at the stands, a relaxed pace, and a clear focus on quality over quantity. As exhibitors, we particularly appreciate this professionalism and organization, which allows the focus to remain on the product and the conversation.

Especially in combination with whisky, rum and fine brandy exhibitors, it became clear how much the spirits world has evolved – gin has long been an integral part of this culture of enjoyment.

Personal highlights at the booth

We will especially remember:

• the many curious first tastings

• direct, honest feedback on our bottlings

• exciting discussions with industry professionals and other producers

• the exchange about trends, sensor technology and future developments

Such encounters are not only valuable to us, but also motivating.

Our conclusion

The Augsburg Whisky Salon was a resounding success for Enchanted Gin. The fair once again demonstrated the importance of personal encounters and authentic presentation. We are taking away many positive impressions, new contacts, and valuable insights – and would like to thank the visitors, fellow exhibitors, and the organizing team .

We are already looking forward to seeing you again – in a glass and at the next trade fair.